Victory Grips
From its early days as a start-up to becoming a dominant name in the functional-fitness space, Victory Grips has been a decade-long design partnership. I’ve guided the brand’s creative direction across print, digital, and experiential channels, shaping a bold identity that mirrors its mission: to help athletes perform at their highest potential.
Paid Social – Evergreen Campaign
Developed evergreen social content for Victory Grips to run for four months. The goal was to reinforce the brand message and drive consistent engagement.
Grips So Good Campaign
A social media and email campaign built on one truth — our grips were too good. When CrossFit banned them, we turned controversy into connection with everyday athletes.
Black Friday Campaign
Black Friday visuals that stopped the scroll — powered by bold type, high contrast, motion, and smart composition.
Event Discount 15% OFF
Designed email and social assets for Victory Grips’ CrossFit Games 15% Off Sale — bold, high-energy visuals celebrating the Games and fueling athlete engagement.
Conquer Grips Launch — Social Media Campaign
Inspired by the power and discipline of Rome, this social campaign positioned Conquer Grips as the ultimate weapon for athletes ready to dominate any workout.