Victory Weightlifting
Victory Weightlifting extends the Victory legacy into the lifting community with grips engineered for power, precision, and protection. The brand uses bold, energetic colors that pop within a muted visual space—reflecting both strength and refined simplicity.
Brand Guidelines
The goal: keep Victory Grips’ DNA intact while giving the brand a distinct edge. Signature yellow and the “V” remain, energized by bold new colors and gritty typography for a look that’s unmistakably Victory—sharper and more dynamic.
Social Media
Designed launch content using bold visuals and clear product imagery to define the brand and show how the grips are used.
Email Design
Crafted bold, on-brand emails to capture attention, drive action, and enhance the customer experience.